It's a common mistake for businesses to focus too
much on their web site's design, and too little on their web site's
content. But the reality is that your content
sells your products or services as much as (and maybe more) than
your site's design does. The more a customer knows about your blue
widgets, the more likely you'll make a sale.
Aside from helping your customers, content also helps you with
search engine rankings. Rule No. 1 about ranking well in search
engines:
Content is King.
Search
engines don't care what your site looks like, but they
do care about your content, and they reward
sites that have great content,
updated regularly, with
high rankings in their search results.
Building Content
In early planning meetings, our development team will get to
know you and your company. We'll ask questions about your ideas
and
goals, both short- and long-term. We'll ask what you want to
accomplish. And we'll LISTEN.
On
most projects, you will provide at least the initial content
to be used in developing your web site, including photos, logos,
and
text. As needed, we'll rewrite the text you supply to make it
- a
more effective sales pitch and/or source of information for
your customers, and
- a more effective tool for helping your site rank well in search
engines
Our copywriting services aren't just limited
to rewrites of your material. We're skilled at creating original
content -- clear and concise is the rule, with a strong "call to
action" for your customer.
Beyond Text
Our creative
and content development services also include digital photography
and logo development. We can create a logo that reflects your business
strategy, and we'll work with your preferred printer to provide
the graphics needed for your business cards, letterhead, and other
offline documents. We also provide quality digital photography,
either at your location or, when appropriate, in our on-site photo
studio.
Rates
Content development and creative services are billed on an
hourly basis depending on the type of work we're hired
to do:
Digital photography: $50/hour ($75/hour on location)
Creative writing: $45/hour
HTML formatting (of pre-written text):
$35/hour
We're happy to meet to discuss
your project and provide an estimate for development.
|
