Optimizing a web site for search engine success is an acquired skill that demands a commitment to continuing education as the industry evolves. Here, however, are a few resources that help with just a couple of the basic aspects of SEO.

• Golexa  the Swiss Army Knife of SEO and webdev tools
• Keyword Difficulty Tool  (SEOmoz) - analyze the competitive landscape for your search word or phrase
• Priority Submit Keyword Research  search term research, seasonal trends, related keywords and more available with this tool
• SEO Browser  see what a search engine spider sees on your site
• Search Engine Saturation  by Marketleap - find out how many pages of your site are included in various search engines
• WordTracker  learn what words and terms are being searched for by search engine users