May 18, 2005
In
This Issue:
1. Recommended Reading
2. In the News - Web vs Old Media
3. More News Headlines
4. This Week's Q&A - Joe Reader writes
5. Wrapping It Up
_________________
Recommended Reading
I don't have as much time for business-related
reading as I'd like, so when I do find the time
to read up on web-related business topics, it
really needs to be good stuff. If you're in the
same boat, and I suspect many of you are, let
me suggest a couple magazines which I feel are
good sources of reading material that deal with
doing business online.
Business
Week -- The one you're probably most familiar
with of the three listed here. It's not fully
internet-specific, but when they do internet-related
reporting, it's usually excellent. Some of the
best articles I've ever read about the search
industry have come from Business Week. In the
upper left portion of their web site, you can
request four free issues as a trial subscription.
Business 2.0
-- Another magazine that's not 100% internet-specific,
but it still has plenty of 'net-driven content
in every issue. Particularly noteworthy is the
WHAT WORKS section, which profiles businesses
and ideas that are succeeding right now. Look
at the very top of their web site for an offer
to get one free issue. And if you like it, check
this out: A 2-year subscription is only $10!
Internet
Retailer -- Unless you browse the news page
on OWTweb.com regularly, you may not know about
this magazine. This one is, as the name suggests,
all about doing business online -- specifically,
retailing online. But even if you're not a retailer,
the articles that discuss effective advertising,
search engine issues, etc., should still be valuable.
Let's face it, retailer or not, you still have
to market your business. And the price is right
with Internet Retailer: print subscriptions are
free to businesses that qualify. Look for the
"Free Subscription" button right under
their name.
_________________
In The News
More Web, Less Everything Else
You may not find this surprising (I didn't), but
MediaPost reports on a recent study that says
we're shifting our attention away from traditional
media to the internet.
"Asked about their media consumption habits
over the past year, 61 percent of the respondents
said they spend more time on the Internet today
than a year ago, with 32 percent saying they spend
"much more time," and 29 percent claiming
to spend "somewhat more time" online.
At the same time, 36 percent said they are spending
less time today than a year ago watching television,
34 percent spend less time reading magazines,
30 percent devote fewer hours to reading the newspaper,
and 27 percent aren't listening to the radio as
much."
MediaPost: Bursting
Bubbles
_________________
More News Headlines
Here are a few news headlines worth your time to read.
These are just some of the headlines we've posted
to OWTweb.com in recent
days.
Search
engines and King Content
May 17, 2005 - Search Engine Watch
Can
viral marketing be serious?
May 16, 2005 - ClickZ.com
Blog
marketing strategies (and how to measure them)
May 12, 2005 - ClickZ.com
More headlines: http://www.owtweb.com/news/
_________________
This Week's Q&A
Dear Matt,
This issue of the newsletter seems a little light,
if you know what I mean. It's good and all that,
but seems a bit shorter than normal and this supposed
"reader Q&A" isn't even real! What
happened?
Joe Reader
Hi Joe --
Darn! And here I thought I could sneak a shorter
newsletter past you guys (and gals). I actually
have quite a good excuse: Last week we upgraded
my computer to the newest Mac OS, called "Tiger."
Install went fine, no problems whatsoever -- as
is to be expected with Mac OS installs.
But I screwed up. The new OS has an updated email
program, and in two fell swoops (one to begin
the process, and another to confirm that, yes,
I really did want to do what I was about to do)
I managed to delete my entire collection of old,
saved emails. The whole thing. Gone. I believe
1-2 of you reading this now even had to help me
by resending emails that I zapped.
So ... with that royal screwup, I managed to delete
all of the saved emails you've sent in for this
Q&A section. PLEASE resend, or if you've been
holding out thinking we don't need questions for
the newsletter, think again! Also gone are all
the saved emails where I hold on to things I want
to talk about in the newsletter -- stuff for the
opening bit and the "In the News" section.
Gone.
So, Joe Reader, I'd appreciate some patience as
I rebuild my content stockpile for use on future
newsletters. The next couple issues might also
be on the light side.
(Have a question? Email questions@owtweb.com)
_________________
Wrapping it Up
At this point, about the only thing left to say
is....
Thanks for reading,
Matt McGee
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