January
11, 2006
In This Issue:
1. Google's Big Daddy
2. In the News - Web design basics, Customers
saying 'Yes'
3. More News Headlines
4. This Week's Q&A - Selling domains
5. Wrapping It Up
_________________
Google's Big Daddy
You know that search engines are regularly changing
the way they rank web pages. You know that the
SERPs of your favorite search engines can look
different from minute-to-minute, day-to-day, and
month-to-month. How would you like to know what
Google's SERPs are going to look like in a couple
months? You can, by using this Google data center:
http://66.249.93.104/
Google Guy Matt Cutts recently announced the "Bigdaddy"
data center on his blog. Matt specifically says
this is where Google has been testing out a new
"infrastructure", with changes "under
the hood" that an average user may never
notice. But I do notice some new SERPs, and Matt
says he expects this data center to go live in
"1-2 months." He's using his blog to
solicit feedback, so use the link below to read
his post if you want to know how to comment on
what you see. Pretty amazing -- I can't ever recall
regular searchers being given a sneak peek of
future SERP changes like this.
Cutts: Feedback
on Bigdaddy data center
_________________
In The News
Designing for the web
This'll be mostly old news to the experienced
web developers reading right now, but if you're
not-so-experienced or maybe just want a refresher
on some web design basics -- resolution issues,
color issues, fonts, GIF vs JPG, and so forth,
check out Joshua David McClurg-Genevese's article
this week at Digital Web Magazine.
Designing
for the web
Saying 'Yes'
I usually refer to it in terms of building trust
-- your web site has to earn a visitor's trust
before that visitor will convert to a customer.
Nick Usborne puts it in terms of getting visitor's
to say "Yes", and expands on the idea
very well in his latest article on Excess Voice.
Help
web site visitors say that silent 'Yes'
_________________
More News Headlines
Here are a few news headlines worth your time
to read. These are just some of the headlines
we've posted to OWTweb.com in recent days.
Google
increases lead in search share rankings
January 10, 2006 - Marketing Vox
Goodbye,
SEO push. Hello, SEO pull
January 09, 2006 - ClickZ.com
It's no longer about who's site is better optimized.
It's about who markets best.
More headlines: http://www.owtweb.com/news/
_________________
This Week's Q&A
Matt,
I have some domains I'm interested in selling.
Where's the best place to do that? Is it eBay?
Thanks in advance.
Dave
Hi Dave,
There are all kinds of places that handle domain
sales, domain auctions, and even discussion of
domain sales and auctions. Here are some:
http://www.afternic.com/
http://www.sedo.com/
http://www.dnforum.com/
http://www.domainstate.com/
http://www.namepros.com/
It's been forever since I've paid much attention
to domain buying and selling, so I don't know
if any one of those is better than the next. Sorry
I can't help more.
(Have a question? Email questions@owtweb.com)
_________________
Wrapping it Up
That's all for this week. Hope business is treating
you well.
Thanks for reading,
Matt McGee
The OWT Newsletter is a weekly service
offered free to anyone interested in learning
more about web development, search engine optimization/marketing,
and just about anything else related to running
a business web site. You don't need to be an OWT
client to subscribe to our newsletter!
Subscribing and unsubscribing can
be done online at OWTweb.com. You may share this
newsletter with others as long as the newsletter
is shared in its entirety.
Private replies to emails will
be written if we have time, but we don't provide
web site critiques or consulting services for
free. You can learn more about our web development
and search engine marketing services online at
www.owtweb.com. |
