May 10,
2006
In This Issue:
1. PPC Options Galore
2. In the News - SEW Seattle, Cheat Sheets
3. More News Headlines
4. Wrapping It Up
_________________
PPC Options Galore
In answer to the question "How do you increase
online visibility in 2006?", one of the main
recommendations from our SEO in 2006 series is
advertising. Most online businesses -- especially
new ones -- need to consider pay-per-click advertising
as part of an overall marketing effort to increase
visibility and acquire traffic.
Google's AdWords program has been the leader in
this field for a few years now, with Yahoo running
behind a bit and MSN not even playing the game.
But the landscape is changing and pretty soon
all three major SEs will be offering their own
unique advertising programs.
Late last week, MSN launched AdCenter, which will
power the paid ads that appear on their SERPs.
MSN had been using Yahoo ads for some time before
the announcement. And then early this week, Yahoo
announced an upgrade of Yahoo Search Marketing,
the program that controls paid ads on their SERPs.
MSN AdCenter is open now and anyone can sign up.
Yahoo's upgrade is underway this week, but will
be phased in with new features and advertising
tools being added over the next few months. The
Yahoo upgrade will include, for example, the ability
to target ads geographically (which Google already
offers).
Ultimately, this is good for you and anyone that
has a business web site. If you find your web
site isn't ranking well in one of the SEs, now
you can sponsor some search terms and pay for
visibility. The more opportunity to reach wider
audiences, the better.
MSN AdCenter
Yahoo
Search Marketing
_________________
In The News
SEW comes to Seattle
If the big search engine conferences are either
too far away, too costly, or just not convenient
for you to attend, here's an option for those
of us in the Pacific Northwest: Search Engine
Watch is putting on a one-day workshop in Seattle.
It'll happen next Friday, May 19th, from 12:30
pm to 5:00 pm at the Hotel Monaco. Cost is reasonable
at just $75 (or $100 at the door). You can learn
more about the speakers and topics at the link
below. I'll be there, and looking forward to it!
SEW
Live - Seattle
WebDev cheat sheets
I know I've linked before to Pete Freitag's web
developer cheat sheets, but it was a long time
ago when I think he had maybe 5-10 cheat sheets
posted. Now he's up to 30+. Good stuff for the
developer -- quick access to codes and hints you
might use in any given project.
Pete
Freitag's Cheat Sheets
_________________
More News Headlines
Here are a few news headlines worth your time
to read. These are just some of the headlines
we've posted to OWTweb.com in recent days.
How
deep is the online ad well?
May 09, 2006 - News.com
Competitive
Research, Intelligence, and Search Marketing,
Part 2
May 05, 2006 - ClickZ.com
What are your competitors up to with their search
marketing campaigns? Plenty of tools can help
you find out. Second of a two-part series.
More headlines: http://www.owtweb.com/news/
_________________
Wrapping it Up
That's all for this week. Hope online business
is treating you well!
Thanks for reading,
Matt McGee
The OWT Newsletter is a weekly service
offered free to anyone interested in learning
more about web development, search engine optimization/marketing,
and just about anything else related to running
a business web site. You don't need to be an OWT
client to subscribe to our newsletter!
Subscribing and unsubscribing can
be done online at OWTweb.com. You may share this
newsletter with others as long as the newsletter
is shared in its entirety.
Private replies to emails will
be written if we have time, but we don't provide
web site critiques or consulting services for
free. You can learn more about our web development
and search engine marketing services online at
www.owtweb.com. |
