June 7,
2006
In This Issue:
1. Natural Link Building
2. In the News - Yahoo Search Help, Yahoo MyWeb,
AdWords Editor
3. More News Headlines
4. Wrapping It Up
_________________
Natural Link Building
You've probably read it here in Net Gains, or
maybe somewhere else in SEM/SEO circles -- by
"it" I'm referring to the need to build
links naturally. Or maybe I should say, the need
to make it look like you're building links naturally.
What you don't want to do is launch a new site
and suddenly have 500 inbound links by the 5th
day. That's unnatural, and is a red flag to search
engines (Google, especially) that you're up to
no good.
So, how do you make it look like you're building
links naturally?
A guy named Jim Westergren has just posted a Link
Building Guide which is getting a nice amount
of attention (and links!) in the web marketing
community, including here in Net Gains. The first
section of the guide offers a bullet list of guidelines
for what natural link building looks like.
Then the rest of the article, in my opinion, gets
a bit dodgy because Jim is essentially advertising
some unnatural link building schemes that all
search engines frown on and penalize you if discovered.
So have a grain of salt handy for the "Your
Link Profile" section.
Jim Westergren: Link
Building Guide
_________________
In The News
Yahoo Search Help Expands
Here's some good "Yahoo 101" help material
straight from the horse's mouth. Yahoo has updated
and expanded its "Search Help" pages
with a lot -- and I mean a lot -- of Q&A about
how Yahoo Search works, how it crawls and indexes
web pages, and even a tiny little bit on how it
ranks pages. There's a lot here to chew on, especially
if you're still in the learning phase and trying
to figure best practices.
Yahoo!
Search Help
Yahoo Updates MyWeb
Speaking of Yahoo, more evidence of their focus
on personalized and social search -- the MyWeb
area has been re-launched with a variety of updates.
Read the Search Engine Watch article below for
an overview of what's included.
Yahoo
MyWeb
AdWords Editor for Offline Use
If you advertise via Google AdWords, you might
want to check out the new AdWords Editor -- software
that lets you manage your account offline and
then upload changes next time you're online. I
imagine this would be most helpful to those of
you with larger and more complex AdWords accounts.
The couple accounts I manage are easy enough to
manage right through the AdWords web site.
Google
AdWords Editor
_________________
More News Headlines
Here are a few news headlines worth your time
to read. These are just some of the headlines
we've posted to OWTweb.com in recent days.
Yahoo
MyWeb Gets New Look, Easier Browsing & Viewing
Features
June 06, 2006 - Search Engine Watch
Ask.com
launches blog search
June 01, 2006 - News.com
More headlines: http://www.owtweb.com/news/
_________________
Wrapping it Up
That's all for this week. Hope online business
is treating you well!
Thanks for reading,
Matt McGee
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