Web Development and Search Engine Articles

This is a small but growing collection of articles and columns devoted to various aspects of web development and search engine marketing issues. We hope you find these articles informative and we invite you to check back regularly as new material is added.

SEO in 2006

• Part 1: Search Engine Visibility = Bloodsport
• Part 2: Search Engines Fight Back
• Part 3: New Rules of Online Marketing
• Part 4: Modern Linking Strategies

Search Engine Basics

• Defining Search Engine Spam
• Getting your site listed in Google
• Search Engines vs. Web Directories

Search Engine Marketing / Optimization

• Search Engine Success Checklist
  1. Choosing the Right Keywords
  2. Building a Search Engine-Friendly Web Site
  3. Writing Great Copy for the Web
  4. Submitting a Site to Web Directories
  5. Add Fresh, Quality Content Regularly
  6. The Importance of Links
• Writing Great Content
• Choosing an SEO/SEM Firm

Web Development

• Domain Registration
• Macintosh Web Developer's Toolkit
• Follow the Retail Leaders
• Annual Web Site Checklist
• Better Web Site Menus
• Working with Meta Tags
• Writing Page <title>s
• About Content Management Systems (CMS)
• Professional Web Site Design 101: Introduction
• Professional Web Site Design 101: Thou Shall Not...

Case Studies

• OWTweb.com

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