With the exception of buying placement (in other
words, advertising) in search engines which sell
high listings, there is nothing you can do to
help your search engine ranking more than improve
the quality and quantity of your web site content.
Let's say that again: the most important factor
in improving your search engine position is the content of your
web site.
Search engines LOVE content - they eat up words, sentences, and
paragraphs. They analyze the words on your site to determine what
a page is about
and how highly to rank it when users are searching. This means
your keywords and keyphrases need to be emphasized in the actual
content
of your site (as opposed to just in "keyword" or "description" meta
tags).
Our Content Writing / Editing / Tag Optimization service includes
the following:
- analysis of existing content to determine which pages
within the site need improvement
- rewriting existing web site content, or creating new
content, with an emphasis on the correct use of keywords and
keyphrases within regular site content
- updating link tags for better indexing by search engines
- rewriting / editing Title, Description, Keywords,
other tags for better indexing by search engines
If you've hired OWT to develop your web site, our Content Writing
services are / were included in your project. But as the search
engines change
how they rank
sites, it's important to analyze and update your content to keep
up with the changes.
Rates
Content Writing / Editing / Tag Optimization is included in our
Complete Search Engine Optimization service.
On an a la carte basis, Content Writing / Editing / Tag Optimization
alone is billed at $50 per hour. We're happy to provide an
estimate to prospective
clients.
Terms
Payment is due in two installments: 50% at the time of hiring,
and 50% prior to upload of your optimized content. |
