|The Right Amount of SEO|
Successful search engine optimization depends on knowing which keywords to target on your web site. By "keywords", we don't mean the list of words you put in the "Keywords" Meta tag -- we mean the words and phrases your customers will use when searching Google, Yahoo, etc., for companies like yours.
Your goal is targeted traffic. It's better to get 100 visitors that are specifically interested in your "industrial red widget" than 500 visitors who searched for the more general "widget" term.
Our keyword research service uses a variety of tools to learn what terms are actually being searched for by search engine users. Once you know the terms your customers are using, you can optimize your web site accordingly and bring in targeted traffic -- customers that are seeking what you offer.
Once you provide an initial list of words and terms you believe your customers use when searching, we'll take that list and begin our research. Our focus will be on:
- eliminating keywords that are unlikely to bring in targeted traffic
- adding new keywords you may not have considered that show a history of having quantifiable real searches
- reviewing and refining this new list with your input to reach a final list of keywords and terms that accurately reflect your products and/or services, and have a legitimate likelihood of bringing targeted traffic to your web site
When our research is complete, we will provide you with a written report listing and prioritizing all appropriate keywords. The written report will be delivered in PDF and/or HTML format. One hour of consultation is included to answer any questions you may have.
Our Keyword Research service is included in our Complete Search Engine Optimization service.
On an a la carte basis, our Keyword Research service alone is billed at $300 for a single web site.
Payment is due in advance prior to the start of the Keyword Research service.