Successful search engine optimization depends on
knowing which keywords to target on your web site. By "keywords",
we don't mean the list of words you put in the "Keywords" Meta
tag -- we mean the words and phrases your customers will use when
searching Google, Yahoo, etc., for companies like yours.
Your goal is targeted traffic. It's better to get 100 visitors
that are specifically interested in your "industrial red widget"
than 500 visitors who searched for the more general "widget" term.
Our keyword research service uses a variety of tools to learn
what terms are actually being searched for by search engine users.
Once you know the terms your customers are using, you can optimize
your web site accordingly and bring in targeted traffic -- customers
that are seeking what you offer.
Once you provide an initial list of words and terms you believe
your customers use when searching, we'll take that list and begin
our research. Our focus will be on:
- eliminating keywords that are unlikely to bring in targeted
traffic
- adding new keywords you may not have considered that show a
history of having quantifiable real searches
- reviewing and refining this new list with your input to reach
a final list of keywords and terms
that accurately reflect your products and/or services, and
have a legitimate
likelihood
of bringing
targeted traffic to your web site
When our research is complete, we will provide you with a written
report listing and prioritizing all appropriate keywords. The written
report will be delivered in PDF and/or HTML format. One hour of
consultation is included to answer any questions you may have.
Rates
Our Keyword Research service is included in our Complete
Search Engine Optimization service.
On an a la carte basis, our Keyword Research service
alone is billed at $300 for a single web site.
Terms
Payment is due in advance prior to the start of the Keyword Research
service. |
