Our Design Philosophy
We develop simple, attractive, user-friendly, and search engine-friendly
web sites. "Simple" means your customers
will have an easy time using your web site, buying your products,
ordering your services, etc. "Simple" doesn't mean
plain or ugly; our
portfolio should prove that.
This might sound strange at first, but when we begin
a design project, our
focus
isn't on
you; it's on
your
customers. Our goal is to make your customers
happy. Your customers want a fast-loading web site that's
easy to use and understand. (Don't we all?) They don't want to
sit through unnecessary graphics and animations, and they don't
want to have to guess where to go to find what they want. A poorly
designed web site gets in the customer's way. Get out of their
way! Let your customers be customers. Make it
easy to do business with you. That's our philosophy.
Too many companies get selfish when having their web site designed
(or re-designed). They want to see the company name in big, bold
letters and they want it to slide across the screen while something
that sounds like it came from the Star Wars soundtrack plays in
the background. It's a selfish approach to design because it serves
the company, not the company's customers.
Your web site exists for your customers, not for you. Focus on
what they expect and need, not on what you want. OWT is here
to help you do just that. |
